Digital projects usually start with high expectations: a new website, marketing automation, a CRM system, an e-commerce platform, or AI integration. The goals are ambitious—increase efficiency, accelerate processes, generate new...
In recent years, Performance Max has evolved from an experimental campaign format to a central component of modern Google Ads strategies. However, 2026 will see a clear change of direction:...
Headless CMS or classic CMS? Hardly any architectural question is being discussed as intensively right now – especially in the context of growing digital requirements in B2B. While classic systems...
Google’s AI-powered “AI Overviews” are fundamentally changing search behavior – and many companies are feeling the impact: fewer clicks, declining traffic, and decreasing visibility. We’ve already explored how Google is increasingly...
Fewer and fewer clicks – even though your website ranks high on Google?The problem might be called “AI Overviews”: Google’s new AI-powered answers directly in the search results are increasingly...
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